I like to hype things that I believe in. When I first saw Space Jam in theaters in 6th grade, I was BLOWN AWAY. It was the best movie ever (Bill Murray was brilliant), with the best soundtrack ever. And I hyped it so hard. I mean, so hard that I brought my boombox to school with my Space Jam Soundtrack tape (I had the CD too, but I kept it at home so it wouldn’t get scratched) so that we could all listen to it at recess. And I didn’t even like basketball. Space Jam was something I loved so much that I couldn’t help but spread the word. Truth is, it wasn’t about Space Jam, the brand. It was about the experience it provided.